This is the nuts and bolts of the argument for having bloggers actively blogging for the site. Keywords, lovely little bits of information that search engines are craving and a free traffic source that can benefit any site long term.
Search engine optimization is a profession unto itself, but one doesn’t need to be a professional SEO person to understand that sometimes it’s less about perfectly nailing one keyword and the top spot and more of a splatter the internet with as much written content as possible. In doing so you create the ability to draw in search engine crawls for unusual “long tail keywords”
While I’ve briefly explained this in the original email that I sent out. I will expand on this idea and hopefully make it as understandable as possible. Google has an algorithm it uses to determine what a page is about, more or less a math formula that says, 2 + 2 = 4 so this site must be about 4.
The actual calculations process is far more complex than all that and this is why SEO is a profession unto itself, however, people are always shooting for the most popular keyword and they ignore all the long tail keywords.
We’ll use that friendly word “Widget” as our base keyword. To get the top ranking for the word would be nearly impossible. SEO experts have worked their best to get it, they’ve created cross linking, where a site about widgets link to your site about widgets, and there’s just enough keyword density, and wonderful things like that to tell google to rank this page as the #1 widget site.
The best amateur bloggers can do is to seek out the long tail keywords. So for this we’ll use the search term: Widgets on the beach. Those wonderful SEO professionals would go, well that doesn’t get searched much, meh, not going to bother optimizing for it. However, that random person managed to hit the golden ticket and do just enough for google’s algorithm to say, this site is about widgets on the beach….victory for the little guy.
Now you might go, well who the heck searches for widgets on the beach? This is the point, not many, however, what if you ranked 10,000 long tail keyword that got 1 hit a day…okay that’s getting interesting, what if it was 100,000 long tail keywords that get 2 hits a day….hmm….say the blogs continue to get used, continue to slowly build traffic, and after a few years we hold a ton of fetish related adult industry style long tail keywords? That my friend is why we blog, why we get a community of bloggers, and we need to prime the pump to get people to blog.